Sand Cherry Associates
 

Business Consultants to the Broadband World

Sand Cherry Associates delivers actionable solutions and business results to leading broadband, telecommunications and media companies in North America and Europe. We design best-in-class business strategies, lead major tactical initiatives and develop effective operational solutions.

What consistently brings clients back to Sand Cherry Associates is the confidence they experience working with our team of seasoned professionals. Our consultants are driven to surpass expectations and deliver viable, market-ready solutions customized to achieve key business objectives.

“Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.”

— John Kotter, Professor, Harvard Business School

“However beautiful the strategy, you should occasionally look at the results.”

— Winston Churchill, British Prime Minister

“What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desired results? The answer to this you can call strategy.”

— William E Rothschild

“Sustaining high business performance is a product of continuous strategic alignment.”

— Med Yones, President of International Institute of Management

“A strategy delineates a territory in which a company seeks to be unique.”

— Michael Porter, Professor, Harvard Business School

“Finally, strategy must have continuity. It can't be constantly reinvented.”

— Michael Porter, Professor, Harvard Business School

“If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.”

— Michael Porter, Professor, Harvard Business School

“So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.”

— Michael Porter, Professor, Harvard Business School

“Strategy 101 is about choices: You can't be all things to all people.”

— Michael Porter, Professor, Harvard Business School

“Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.”

— Michael Porter, Professor, Harvard Business School

“The best CEOs I know are teachers, and at the core of what they teach is strategy.”

— Michael Porter, Professor, Harvard Business School

“The essence of strategy is that you must set limits on what you're trying to accomplish.”

— Michael Porter, Professor, Harvard Business School

“The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they're mutually reinforcing.”

— Michael Porter, Professor, Harvard Business School

“The underlying principles of strategy are enduring, regardless of technology or the pace of change.”

— Michael Porter, Professor, Harvard Business School

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

— Sun Tzu, Chinese General and Author

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”

— Sun Tzu, Chinese General and Author

“A satisfied customer is the best business strategy of all.”

— Michael Leboeuf

“You have to be fast on your feet and adaptive or else a strategy is useless.”

— Charles de Gaulle, French general, writer and statesman

“There will be hunters and hunted, winners and losers. What counts in global competition is the right strategy and success.”

— Heinrich von Pierer

“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”

— Al Ries