Marketing & New Product Development

Sand Cherry Associates features an impressive depth of talent in every facet of marketing and product development. Our practice leaders bring decades of top-level management experience from major telecommunication companies as well as global branding and advertising firms.

With extensive industry knowledge, and a keen focus on applying marketing strategy to program implementation, our Marketing services include:

• Competitive Positioning and Response Strategy
• Product Packaging and Bundling Strategies
• New Product Development & Launch Support
• Segment-based Marketing Programs
• Customer Acquisition, Upgrade & Retention Strategies
• Centralization and Localization of Marketing Functions