Marketing & New Product Development
Sand Cherry Associates features an impressive depth of talent in every facet of marketing and product development.
Our practice leaders bring decades of top-level management experience from major telecommunication companies as well as global branding and advertising firms.
With extensive industry knowledge, and a keen focus on applying marketing strategy to program implementation, our Marketing services include:
- Competitive Positioning and Response Strategy
- Product Packaging and Bundling Strategies
- New Product Development & Launch Support
- Segment-based Marketing Programs
- Customer Acquisition, Upgrade & Retention Strategies
- Centralization and Localization of Marketing Functions
Case Study
For a major U.S. cable operator, Sand Cherry led the project team that created the go-to-market strategy for launching a mobile broadband/wireless data product. Our role included the development of specifications, business rules, branding, pricing & packaging, and enhancements/extensions roadmap for the product, including the design and execution of quantitative and qualitative market research. Sand Cherry also managed the creation of all marketing collateral and packaging materials, and developed the digital marketing strategy to increase the product's online marketing & sales impact.
Meet the experts
John Calhoon
Marketing & New Product Specialist
- Senior Director, Product Management, Inflow
- Director of Business Development, Jato Broadband
- Director, Market Strategy AT&T Broadband
- Vice President of Sales, TCC Publishing
- MBA, Stanford University
Kyle Ford
Marketing & New Product Specialist
- General Manager, Comcast Cable
- Director, Marketing & Sales, AT&T Broadband
- Director, Market Strategy, MediaOne
- MBA, Northwestern University
Steve Brister
Marketing & New Product Specialist
- Regional Vice President, Marketing, Time Warner Cable
- Vice President, Acquisition Marketing, DirecTV
- Vice President, e-Business, DirecTV
- Senior Account Executive and Supervisor, Leo Burnett
- MBA, University of Texas
