Sales Channel Strategy & Optimization

For a leading U.S. cable operator, Sand Cherry performed an inbound call center sales performance optimization assessment, involving 5 contracted operators and nearly 20 call centers. Our focus was to increase sales productivity across Sales and Customer Care call types, identifying key process and structural improvements — including management reports, performance scorecards, employee training, and compensation/incentives. Sand Cherry developed a new set of reporting metrics and processes which have since been widely adopted across the industry, and our client experienced sales productivity improvements of 50% to 100%.