Vantage Points

Through the "Vantage Points" below, Sand Cherry Associates provides excerpts of thought leadership on some of the most crucial issues facing various segments of the broadband industry today. If you desire additional information regarding these topics or other emerging issues in the broadband industry, feel free to contact us for more information.

Multichannel Distribution Stategy

A robust sales channel strategy can help grow subscribers while better managing acquisition and sales costs.

Multicultural Marketing and Sales

Simply put, the cable industry will lose by ignoring multicultural markets.

Broadband's Retail Opportunity

Retail sales can provide expanded reach, increased penetration, and higher consumer awareness for broadband service providers and OEMs.

Reducing Customer Churn

High churn coupled with intense competition has led the broadband industry to increase its focus on customer retention.