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Product Innovation & Leadership

Develop & Optimize Products

Sand Cherry’s Product Innovation & Leadership team helps businesses develop new products and optimize the overall product portfolio for maximum effect. Our Product Innovation consultants apply proven expertise combined with best practices and in-depth collaboration with your team to create and implement customized solutions to meet your unique needs. So whether you’re looking to align your strategy and product roadmap, bring a new product to market, or analyze pricing and product profitability, we can help you meet your objectives and accelerate your time line. Our consultants draw on their years of experience to help companies across a variety of industries, including broadband, media, data and telecommunications.

Companies need innovative products to create sustainable market advantages. Sand Cherry works closely with clients to help them identify, vet and launch innovative services to leapfrog the competition and transform their business. Our experienced product development and product management teams will help you define the strategy, chart the course, and convert ideas into launch-ready products — with real results. From ideation to launch, we can help you throughout the product lifecycle, including:

  • Product Strategy & Roadmap
  • Competitive Landscape Analysis
  • Requirements Definition
  • Operational Readiness
  • Performance Optimization & Benchmarking
  • Customer Experience

Sand Cherry Product & Marketing

John Calhoon, Sand Cherry Partner

“The real difference at Sand Cherry is that we’ve been there before. It’s the difference between knowing what it takes to be successful in the marketplace.”

Meet the Team

John Calhoon

John is a Partner and Practice Lead for Sand Cherry with nearly two decades’ experience leading new business growth planning, development, rollout, management and marketing for commercial and residential offerings in the media, telecom and consumer services industries. Prior to his work for Sand Cherry, John held product and marketing leadership positions with U.S. West Media Group, MediaOne, JATO Broadband, and Inflow Managed Data Systems (now Sunguard). He also spent several years as a Senior Policy Advisor to the Governor of the State of Colorado. John holds an MBA from Stanford University and a BA in Economics from The Colorado College. John is not known for his outside jump shot.

Gerard Laurain

Gerard has created strategic digital solutions for companies in the communications, marketing, and IT service industries. At Sand Cherry, Gerard understands the unique technological challenges facing our clients and uses his experience to create and implement solutions to clients’ digital obstacles.

Megan McCourt

Megan has over 8 years of experience with financial modeling, data analysis, and competitive market strategy that she applies for our clients as a Director at Sand Cherry. At Sand Cherry, Megan has managed a contract automation project for a major US MSO, developed an algorithm to analyze commission structures for a European cable company, and optimized sales channels for a leading US cable operator.

Proven Plans — Real Results.

Strategic Business Consulting with Sand Cherry puts tested skills and capabilities of our knowledgeable team of consultants to work. Learn about the effective Product Innovation and leadership solutions Sand Cherry consultants can create and implement for your business.

Read A Case Study


Design, build, refine, deploy and market products with a streamlined product and marketing strategy from Sand Cherry's expert consultants.

Business & Customer Operations

Increase your business' operational efficiency with a strategic solution from Sand Cherry's Business & Customer Operations consultants.

Customer Acquisition & Retention

Revitalize your customer acquisition plans and improve retention of existing customers with a personalized strategy created by Sand Cherry.